Impact Advisors

Activating knowledge, collaboration, and capital to accelerate social impact.

We’ve assembled assembled a team of experts across the functional areas of a nonprofit. Each of them is community minded and driven to support the innovative ideas that improve our world. In addition to in-house consulting and project management talent, we have access to the full bench of the St. Petersburg Group  through our Impact Advisors. The Foundation team can pull in just the right combination of consulting expertise to meet your organization’s needs.

After a very successful 30-year career as a strategic human resources executive with top Fortune 100 companies, Ruth Ross opened up her own consulting firm to focus on the intersection where human capital and business process fuse together in organizations. Her areas of expertise include leading organizations through times of change, leader coaching and development, employee development, managing through mergers and acquisitions and culture integration.

Alison is the Executive Director of the St. Petersburg Innovation District. Her
role is to harness expertise in healthcare, marine science, education, and art to form
unique collaborations. These collaborations imagine and co-create innovative solutions
that grow the economic vibrancy of St. Petersburg and address key global issues. Alison’s many professional skills include conceptual problem-solving, group facilitation and grant writing strategy.

Catherine Cheshire

Drawing from deep experience as a consultant and Executive in People & Culture, Cat works with driven leaders and entrepreneurs to realize their potential through self-awareness, mindset, and the ability to action strengths with intention.
Executive Director of Equality Florida since its inception in 1997, legislative lobbyist, award-winning journalist, and LGBT activist. Named one of Florida’s Most Powerful and Influential Women
A consulting industry veteran with a focus on Project and Program Management and Business Process Design, Paul brings to the table the analytical expertise for maximizing efficient and effective startup resource allocation.
An expert in all things social, Tracy manages or has managed the social media profiles of a wealth of well-known local businesses. In her current role as founder and CEO of Your Virtual Footprint, Tracy provides hands-on training in leveraging the power of social media.
Rochelle is the local go-to expert for all things legal in the small business world. As the president of her own law firm and now Managing Partner of AEGIS Law, Rochelle brings a practical and pragmatic approach to nonprofit and small business legal issues.

Joe Hamilton first entered the startup world with Steve Case’s Revolution Money (prior to AMEX’s $350MM purchase of the company). There he built the card fulfillment, statementing, customer service and communication infrastructure for the innovative credit card company. He then founded ThinkTank, a creative strategy firm that grew 50% year-over-year, and served as CEO of Big Sea digital marketing. Presently, Joe is the co-founder of the St Petersburg Group, a consulting firm that utilizes agility and cross-functional methodologies to solve public sector problems with private sector strategies.

Stephanie Heredia

A dynamic and highly qualified accountant with extensive experience with and knowledge of accounting principles, taxation policies, and income tax procedures. Entrepreneur and owner of the Tampa Bay area accounting firm Taxes Tampa.

Dzuy has been in the tech space for a long time (he wrote his first QBASIC program at age 7). A well-rounded technologist, he has been everything from a help desk technician, developer, project manager, to his current role as small business owner and CTO of Big Sea Digital Marketing.

Wilborn is executive director of the Palladium Theater at St. Petersburg College. As a journalist, Paul collected multiple awards from the American Society of Newspaper Editors and the Florida Society of Newspaper Editors. He won the Green Eyeshade Award from the Atlanta Chapter of Sigma Delta Chi, the South’s top writing prize. Wilborn was chosen for the Paul Hansel Award, Florida’s top journalism prize, and was a Knight-Wallace Fellow at the University of Michigan. His plays have been produced at Stageworks, Off-Center Theater, Radio Theater Project, and University of Michigan. Paul was a founding member of Ybor City’s Artists and Writers Group.

Susana Weymouth

Susana Weymouth is the Chief Development Officer for The Florida Orchestra. She is Executive Director Emeritus of Tampa Bay Businesses for Culture and the Arts, where she was a transformational leader and driving force behind the nonprofit’s growth and success. Her professional experience includes roles at Florida International University, the Miami International Film Festival,  the National Film and Television School in London, England, and founding Executive Director for the Government Research Corporation China Advisory Group.

Drawing on a decades-long career in philanthropy and nonprofits, Karen brings expertise in strategy and communications to her role as the Executive Director of the St. Petersburg Foundation. She excels at helping mission-driven organizations position, brand and deliver on their unique value propositions and engage authentically with donors, funders and communities. Previous work includes leadership roles at the Foundation for a Healthy St. Petersburg and the Community Foundation for Southeast Michigan.